Contributed by AJ Downey
In an effort to maximize your new release’s Facebook post here are some helpful suggestions:
A HIGH RES IMAGE OF YOUR BOOK’S COVER
1) Like it or not, people do judge a book by its cover. Your book’s cover not only tells potential readers about your story but it also tells them about you, the author. If your cover lacks a professional appearance then the public will not be tempted to pick it up or take you seriously as an author.
*** NOW AVAILABLE ON KU ***
2) Display a flashy title for the post that makes your book stand out. eg New Release, On Sale for 99 cents!, Available on Kindle Unlimited (or a new platform it wasn’t originally available on).
#AJDowney #Angels #UrbanFantasy
3) Use hashtags even on Facebook. It makes your post searchable. Enter any of those words in a search and this will be the first post to come up. Hashtags are your friend no matter how much you hate them or how stupid you think they are. I personally love to hate them.
4) Attach a link to your Facebook Author Page. Don’t have one? Create one. Why? To garner more likes so people can follow what you’re up to.
Note: To maximize the effectiveness of a Facebook page's visibility is ridiculous. You need to make 4 posts per hour 24 hours a day minimum in order for your posts to be seen and not hidden - of course, that's unless you want to pay Facebook to boost your posts.
5) Include your website link where potential readers can learn more about you and your books.
6) It cannot be stressed enough. Always, always, always include a buy link. The best buy link you can use is universal buy link. Go to www.booklinker.net to create a free universal buy link. It’s easy. Sure, the link looks weird but it's a universal link meaning no matter what country you readers are in, they click that link it and it automatically takes them to that book's amazon page in the country they are in (versus a plain old amazon link that only takes them to the U.S. site.) This will boost your international sales!
7) Including the back blurb will get people hooked. First thing they will see is your cover, second will be what's special about your book then, if your hashtags are good, you'll get them to click 'read more' if they do that then they will read to the bottom of your post. If you can manage that, you've pretty much either sold your book or it's gone onto their Amazon wishlist for them to buy later.
This next step is optional but recommended.
Include an Excerpt
8) An excerpt is a great way to reel in your potential reader, so make sure you select a portion of your book that will draw your reader into your story and set that initial hook from your synopsis deep. If you’ve done it right, you will notice an increase in your book sales.
If you do post an excerpt, be sure to include the following information at the bottom:
Text Copyright © YEAR your name here
This is a work of fiction. Names, characters, businesses, places, events, and incidents are either the products of the author’s imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.
All Rights Reserved