What if everyone became the same?... In LIKENESS, early millennium Seattle-based workers Charlie and Emmaline are thrust from their comfortable and quirky marketing department to the Worldwide Pharmaceutical Conference stage. They present their ad for a new drug, Assimilaire, that minimizes social anxiety by making one feel the same as those around them. In a strange twist, a free sample causes the audience members to not only feel like, but to become like athletic geek Charlie and adventurous artist Emmaline. Forced to stay at the conference by a bomb scare, the affected hotel guests are caught in a grand experiment and a madcap romp exposing the nature of similarity and difference.