3 Ways to Get Your Name & Work in Front of Readers

Today we are going to talk about three ways to get your name and your work in front of prospective readers.  One of the most surprising and random of these venues is Pinterest. This strange site has been incredibly useful in attracting readers to my author blog. And, lets be real, NOTHING is easier than setting up a Pinterest account and getting started there.

What is this Pinterest? It’s like a scrap-booking site for things you find on the web.  You ‘PIN’ things you come across on the web, and then your followers can repin them if they are as pleased with it as you are.

According to Wikipedia, the Fount of All Knowledge: Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own pinboards, or ‘like’ photos. 

SO what does this have to do with your career as an author? I don’t know, exactly.  But it works for me in that it drives interested people to my blog. I think the value is in the connections you make through pinning and re-pinning things that interest you. These things represent your interests, i.e. motorcycles, collecting silver tea-strainers, BOOKS, anything.

I have two boards: Writers’ Paradise and Vegan and Loving It (Mostly). AT the top of the page, you will see my bio and the link to my blog. You only get 160 characters to write your bio with, so use them wisely.

Quote from Pinterest’s help page: A pin starts with an image or video you add to Pinterest. You can add a pin from a website using the Pin It bookmarklet or upload an image right from your computer. Any pin on Pinterest can be repinned, and all pins link back to their source.

The important thing here is the part about ALL pins linking back to their source. My Pinterest boards are located at  http://pinterest.com/cjjasp/
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Next, we are going out to something called Wattpad:  FROM WIKIPEDIA: 
Wattpad describes itself as “the best place to discover and share stories.” It’s a YouTube for electronic text stories. The content includes work by undiscovered and published writers. Delivery emphasizes the mobile phone platform, using the free Freda ebook reader.  According to Wattpad founder and CEO Ivan Yuen, “marketers can currently upload material for reading by mobile users at no charge.”

About nine in 10 users are readers rather than writers. Around four in ten users are U.S. based; traffic also comes from the U.K., Canada, the Philippines, Australia, and more. Approximately 75 percent of users access the site through their mobile device. 

The most popular genres on Wattpad.com and the Wattpad mobile app include Romance, Paranormal, and Fan Fiction. The site is also home to Poetry, Humor, Science Fiction, Thriller, and others.

Get a Wattpad account and start posting short stories and poems that reflect your best work.

The first thing to know is that your User Name should be your Author Name with no spaces, as ALL your work is published on Wattpad under that name. Mine is: http://www.wattpad.com/user/ConnieJJasperson . I have several short stories out there and plan to post one a month for this next year.  I have a bunch hanging around that just need a bit of polishing. I may serialize a novel there.

This is a GREAT venue to develop a fan base. Indie Author Shaun Allan published his book, Sin, one chapter at a time on Wattpad and in the space of one month he had over  289,000 reads!

Is Shaun’s success a fluke? I don’t think so. He has found an international fan base there, and his other work via Amazon, iTunes, and Audible sell accordingly. Do I have to say any more? I didn’t think so.
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You Tube – why would I even mention this?  

I have several book trailers posted on my blog and on the websites for my different worlds. These are short, 60 second or so, commercials for my books. Mine are embedded on my Facebook author page, my Goodreads page, my Amazon Author page, and on my websites.
The purpose is to give prospective readers an idea of what to expect if they buy one of my books. I have no data available to say if they work or not as far as generating sales go, but they may.

Facebook counts clicks on that link, and in the weeks since I embedded it on my page I get a click every now and then. My feeling is this: if a person who is interested enough to click on this link is wondering about your book, you have that one little foot in the door. Why not take advantage of it?

Book Trailers aren’t a requirement, but they are fun to make, and they cost me nothing. I get the music for free from my daughter, Margaret, who is a fabulous musician, or from Tom Cusack’s Free Music For Videos, to which I make a small, voluntary donation for the use of their music. Donations are not required, but I like to support the artists.

I make my own trailers using Windows Live Movie Maker, and using royalty free and/or Public Domain images. This is the link to the trailer for my Tower of Bones series, set in the World of Neveyah:

World of Neveyah Book Trailer Featuring ‘Sway,’ written and performed by Margaret

Dreamstime.com is an inexpensive source of royalty free stock photos. When you purchase from them, you also have a great record of the legal work for your own files.

It does take some time and research to locate images and music that 

1. reflect what you want to say about your book and 
2. Are LEGALLY available for your use (and I suggest you keep a file for each trailer with both digital and hard copies of all the legal use provisions for each image and song used).

Make a short script using the blurb from the back of your book, keep it down to 30 or 60 seconds and voila! You’re a producer!

If you don’t want to deal with Windows Live Movie Maker (which is a hinky program at best,) a GREAT site for doing this for free or very cheaply is called ANIMOTO.  Many authors go to this site for affordable trailers for their websites.

Pinterest, Wattpad, and YouTube – three free resources for getting eyes on your author name. Why not give them a try? You have nothing to lose, and if they don’t work for you as well as they did for others, you have lost nothing.
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Sources and Attributions:
Connie J. Jasperson is an author and blogger and can be found blogging regularly at
Life in the Realm of Fantasy.
Wikipedia contributors, "Pinterest," Wikipedia, The Free Encyclopedia, 
https://en.wikipedia.org/w/index.php?title=Pinterest&oldid=766085139 (accessed February 27, 2017).
Wikipedia contributors, "Wattpad," Wikipedia, The Free Encyclopedia, 
https://en.wikipedia.org/w/index.php?title=Wattpad&oldid=767648661 (accessed February 27, 2017).