TIPS ON GIVING A GREAT in-person or vidEO INTERVIEW

As an author, at some time or another you may be called on to do an interview. For many it's a heart-stopping prospect but it doesn't have to be. There are some things you can do ahead of time that will help make it enjoyable.

The following are a few practical tips on how to give a great interview.

1) Accept that it's going to be all about YOU.
Many of us are uncomfortable being in the spotlight. We would much rather be in front of a computer, lost in our creative world. However, part of marketing your new novel is putting yourself out there, in front of people, be it at an event booth or doing an interview. Remember, even famous people and authors have to do this. You are in good company.

Something to keep in mind: people will buy your book if they can make a personal connection with YOU first. Be yourself. They aren't looking for some spectacular superhero, they are looking for a real person. So, take a deep breath and relax. 

2) Practice speaking out loud.
Why is this important? Many people hate the way they sound in a recording because they don't sound the way they hear themselves speaking. Therefore, they tend to turn down the volume on their voice. Additionally, when we are nervous, our voice tends to go up an octave and our breathing becomes shallow. Practice taking deep breaths, sit up straight (don't slouch), and practice answering questions out loud. If possible, have someone practice with you by asking you random questions.

3) Avoid one-word answers.
This is important even if you are asked a yes or no question. You can always add an explanation. 

4) That brings us to the next tip: Don't be long-winded.
It's okay to ask your interviewer for a list the questions before hand, the worst they can do is say no. If they give you the list, use it to prepare a brief 30 second to 1 minute response to each question. Practice answering these out loud, so you sound natural and not stiff. Remember, you want the audience to buy your book, so don't give the story away.

5) Don't be afraid to let your personality come through. 
Relax, relax, relax. If something is funny, laugh. Make eye contact with your interviewer from time to time. If there is an audience present, look at them, too. Don't be tied to notes or a script. 

Generally, you only have a few minutes to let people know who you are and what your book is about. With preparation ahead of time, you can have a successful interview. 

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