BY ADAM COPLAND
I recently had my indie published novel, Midnight in Silverton: American Gothic, turned into an audiobook using ACX. The idea being, of course, that converting your work into an audiobook is part of an overall strategy to promote the book: The more formats you have for potential readers (paperback, eBook, audiobook, puppet show, etc), the better off you are.
With ACX, I opted for royalty share with my narrator who did a fantastic job, truly bringing my humble book to a new level. And theoretically, your narrator should be promoting just as much as you are.
Once completed it was time to promote it, drawing as much attention to it, as well as my other works and myself as an author in the process.
ACX offers several helpful features to help promote. These include free promotion codes for the US and UK which you can hand out to friends, family, and promotion sites (more on that below). You also get a link (with QR code) that links directly to the book on the Audible website. When first time Audible users sign up through the link, you get a “bounty” which you share with your narrator, which is in the neighborhood of $50.
So, with my limited time and resources, here is a quick rundown of my activities when I was ready to promote:
You can imagine my frustration. I just had the most successful run of promotions ever and the exact opposite happens. I went from some sales prior to my promotions, to a few more, to none. In six months, I’ve sold 18 audiobooks, received three positive reviews (all of them high ranking), received no bounty payouts, and only 11 promo codes have been used (apparently, all those people at freeaudiobookcodes.com like to collect codes, but not use them).
Now, Midnight in Silverton: American Gothic may not be the best story in the whole-wide-world, but it’s by no means terrible. I’m a decent writer, who wrote a decent story that has a quality, eye-grabbing cover that promises the adventures of a modern-day pulp thriller. If nothing else, the few reviews and comments from this process actually back this up.
So, I don’t know what the deal is. Naturally, I can always do better promoting. But given what I have done? Zero? Really?
I’d like to think my experience is the exception, not the rule, so don’t let it dissuade you from your own promotions. Many of the sites and tools I used are valid and worth using. I especially have high praise for Wavve, which is particularly useful if you’re a podcaster.
Best of luck to you. You certainly can’t do any worse than me, so there’s that.